Why Mobile Applications Are More Beneficial Than Websites
Did you know that 79% of global online users have used mobile applications to purchase something? Mobile applications are increasing in size and expanding to different realms. There are already over 13,731 mobile apps in Australia available on the Google Play store, and it is said to grow even further. By 2021, global mobile commerce sales will make around $3.56 trillion. This shows the immense power of a mobile application for buying and selling products online in Australia.
According to reports, over 72.9% of e-commerce for businesses will be through mobile applications. Here are some reasons why mobile applications are becoming more beneficial for businesses than mobile websites:
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Personal Engagement
Consumers are using mobile applications more as they are more engaging and personal in nature. You can set your preferences and create personalised profiles on the mobile app according to your needs. The mobile app will then show you products and services according to your customisations. These mobile apps will also analyse consumer behaviour, language and geography to create customised services that cater to their needs.
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Faster Speed
Mobile websites use javascript to gather and access information for businesses, while mobile applications store their data locally. This makes it easier for mobile applications to access their data, and there are no lags or delays. This is critical for a business with so much competition wherein even a slight delay can cause a significant loss for your brand. You can also use mobile applications to manage your business remotely as they are quicker than websites and thus will keep your operations running smoothly. You will be able to deliver the products and services that consumers want within real time.
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No Internet Connection Needed
You can access most mobile applications even without an internet connection. This is because mobile applications store data locally and provide content and features without the internet. Whereas, for a mobile website, you must have internet services.
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Efficient Service
Mobile apps make things easier for consumers as they can perform their tasks in lesser time and thus their efforts. This can significantly increase conversions for businesses. For instance, your mobile application can use your camera, contact list, bank payments, and more to ensure that you can perform several tasks in one go. You can check out products in real-time, make the payment and even send it as a gift to your friends. This makes the whole process more engaging and user-friendly.
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Safe And Secure
Most mobile applications are governed by the Privacy Act 1988 in Australia, designed to ensure customers’ data are safe and secure. Mobile applications must follow guidelines to maintain mobile privacy, so consumers feel safe giving their information. Customer information is only handled by trusted employees and is discarded once the customer deletes the application.
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Good Branding
Since most consumers are always on their phones, you have a chance to promote your brand. You can do this by installing push notifications that inform a consumer about new deals and products each time they open the application. This will keep them interested in your mobile application and help you retain loyal customers.
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Customer Feedback
The best part about mobile applications is that you have instant feedback. Customers can rate your products and send you a personal chat within seconds on the app. If they like your products and services, they might upload pictures to the app and write reviews.
This is easier and quicker to do on an app than on a website as it is more accessible and less complicated. You can also take small polls and feedback forms on your mobile apps, which are easy for your customers to fill. This will help you see what the customer wants and what they want to spend more money on.
Conclusion
Mobile applications are the future of e-commerce and will help businesses stay relevant in the market. You can use mobile applications to brand your products and services and engage with users more personally. This will increase your sales and ensure more real-time conversions for your businesses. You can learn more about mobile applications for business development by visiting the Appfix site. You will also learn tools to develop your businesses on this site.
